Strategy

Sunshine always put quality, market capacity, profitability, sustainable development, customer satisfaction, as a guide to all the work.

Sunshine business development strategy

Direct by Sunshine culture as a guide to cultivate outstanding risk management capability, strong market expansion and excellent customer service capability, form superior brands and achieve high profitability with market impact and sustainable development.

“Four-step melody” of Sunshine development

The first step: to take about three years of time to build a newly emerging insurance company of the best quality and greatest growth potential, and to basically complete the setting up of branch institutions.
The second step: to take 7-10 years of time to develop the company into the best insurance company in China, and strive to complete the establishment of insurance group and have our shares listed for public exchange.
The third step: to take 10-15 years of time, to develop the company into a first-rate financing and insurance group and setup branch institutions in overseas market.
The fourth step: about 30 years from the founding of the company, to develop the company into a world well-known financing and insurance group and greatly increase its competitiveness in international market.

Perspective development
Finally realize in capability

The strongest technological strength
The best service
The strongest market capability
The highest profit-making capability

In style, finally achieves

Open: receptive to a variety of ideas, accept and assimilate at the same time, study and accept, innovate and develop;
Standard: scientific and precise, integrity and execute
Harmony: the unity of personnel, coordination of departments, smooth arrangement of different level, the frequency of processes, and the blend into society
Brilliant characteristic

Performance within departments

Vitality: positive and make progress, work hard to become better, full of youth, energy and viridity
Momentum: the vision, ideals and strategic objectives, culture of Sunshine enables the company to have the internal driving force and push forward the realization of goals
Composition of forces: make concerted effort, integrate strength from all sides

The recept of the community,

Make the natural man feel the charm, respect and hoping
Make the industry feel the impact, creativity and leading force
Make the society feel the appetency, force and charm

The feel of the employees

The sense of warmth, the love towards different levels, pursuit, and people with different education and make them feel the warmth of Sunshine.
The sense of fulfillment: combine Sunshine’s position with personal career planning, combine the planning with the characteristics of staff, combine foundation with the pursuit for the future.
The sense honor, from inside he want to be made sure in what he has done, speaking from the outside, the staff from the Sunshine should have a sense of pride when they walk out the door of Sunshine.

The feel of the shareholders

The sense of trust: believe we work according to standard and rule, and operate in compliance to the market rules and relevant laws and regulations seriously.
The sense anticipation: that is our management, and performance should be outstanding, they fully endorsed the development of Sunshine while placed high expectations on the future development, which is very useful to our development.
The sense togetherness: that is to make shareholders feel the cause of Sunshine is a common cause, and jointly support the development of Sunshine.